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Modish is a social-networking community of modern design enthusiasts from all walks of life. Recent finds and prized possessions are shared by members in a format resembling show & tell. We are a good-spirited, fun group and the site is an invaluable, ever-expanding and evolving resource for 20th century modern design enthusiasts. Posts on all forms of vintage modern design are welcome (Art Nouveau, Art Deco, Mid-century Modern, and more). Your active participation makes this all work.

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Free-Form Primitive

Salem Free-form Primitive is one of the most highly regarded mid-century modern patterns. Designed by Viktor Schreckengost c.1954, this decoration was created to target the 1950s bachelor. While it was not an overwhelming commercial success at the time, today it is enthusiastically received by many.
Note the interesting spout-handle. One can securely transport the bowl to the table and just as easily utilize it for pouring, if needed. The top bowl is actually the smaller of the two bowls and was called the decorative bowl, while the elongated bowl was known as a serving dish.
The footed cup was highlighted in the December 1955 issue of Industrial Design (the same issue that shows Russel Wright's Calvert Reserve bottle design). The cup was promoted as dripless and held a patent along with the sugar, creamer, and serving bowl. Feet sit in the saucer's ring indentation.
The sugar finial, like all the items in this line, is unique and masterfully crafted. The entire hand can easily form fit with the entire lid for easy removal. If you are more inclined to lift with the fingers, the finial facilitates a firm grasp.

The design of the shakers is reminiscent of retro rockets. The salt's single hole opening on the elongated shaft is believed to prevent moisture problems.