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The designer and industry. Vintage News. 1935.

A NEW WORLD IS OPENED TO THE ARTIST: Science and Industry Have Extended His Field and Given Him Power Far Beyond His Dreams.

An insightful article about the emerging field of industrial design and the applied arts. Particularly pertinent to Russel Wright is the following from a section later in the article:

'Speed, precision, and multiplicity' are said to be the emerging fundamentals of manufactured art, in sharp contrast to the labor-intensive, non-uniform items produced years before. 'Individuality', once first in the manufacturing process, is now at the end of the line. A different type of worker is needed.

It takes many people to translate the work of the designer into products for the masses. The article mentions that Russel Wright sits in a cubicle on the floor directly over his draftsmen and that manufactured products now require the skill and knowledge of many individuals. The article mentions that Norman Bel Geddes has a large staff of artists and draftsmen and that Walter Dorwin Teague a similar, but smaller staff.

Russel Wright is paraphrased in the article: Wright believes that mechanized production allows the designer-artist a larger public, more 'power', and greater overall satsifaction, while possibly less 'personal glamour'.

By ANITA BRENNER "A NEW WORLD IS OPENED TO THE ARTIST :Science and Industry Have Extended His Field and Given Him Power Far Beyond His Dreams." New York Times (1857-Current file), April 28, 1935, http://www.proquest.com/ (accessed April 11, 2006).

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